Color

#730dd3

#730dd3
hex#730dd3
rgbrgb(115, 13, 211)
hslhsl(271, 88%, 44%)
oklchoklch(0.476 0.251 297.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0864

Colors that go with #730dd3

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dd30d

#110dd3 · #d30dd0

#d3730d · #0dd373

Split-complementary

Open in tool →

#d0d30d · #0dd311

#d3110d · #6dd30d · #0dd0d3

Contrast

#730dd3 as textRatioAAAA largeAAAFix
Aaon white
7.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #9e44f3 as the text (4.57:1)
  • AAA: use #ba79f6 as the text (7.15:1)
  • AA: or shift the background to #c7c7c7 (4.56:1)
  • AAA: or shift the background to #f5f5f5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730dd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730dd3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730dd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730dd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730dd3-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md