Color

#730ba8

#730ba8
hex#730ba8
rgbrgb(115, 11, 168)
hslhsl(280, 88%, 35%)
oklchoklch(0.436 0.215 308.6)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0671

Colors that go with #730ba8

Olive Drab, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3fa80b

#250ba8 · #a80b8e

#a8730b · #0ba873

Split-complementary

Open in tool →

#8ea80b · #0ba825

#a8250b · #3fa80b · #0b8ea8

Contrast

#730ba8 as textRatioAAAA largeAAAFix
Aaon white
8.97:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #b231f2 as the text (4.61:1)
  • AAA: use #c96ff6 as the text (7.09:1)
  • AA: or shift the background to #b8b8b8 (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730ba8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730ba8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730ba8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730ba8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730ba8-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md