Color

#73087d

#73087d
hex#73087d
rgbrgb(115, 8, 125)
hslhsl(295, 88%, 26%)
oklchoklch(0.4 0.182 323.9)
Closest name: Ultraberry (#770088)Relative luminance 0.053

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#127d08

#39087d · #7d084c

#7d7308 · #087d73

Split-complementary

Open in tool →

#4c7d08 · #087d39

#7d3908 · #127d08 · #084c7d

Contrast

#73087d as textRatioAAAA largeAAAFix
Aaon white
10.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #cb0edd as the text (4.65:1)
  • AAA: use #e757f4 as the text (7.07:1)
  • AA: or shift the background to #adadad (4.54:1)
  • AAA: or shift the background to #d6d6d6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73087d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73087d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73087d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73087d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73087d-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md