Color

#73067f

#73067f
hex#73067f
rgbrgb(115, 6, 127)
hslhsl(294, 91%, 26%)
oklchoklch(0.401 0.185 323.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0531

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#127f06

#36067f · #7f064e

#7f7306 · #067f73

Split-complementary

Open in tool →

#4e7f06 · #067f36

#7f3606 · #127f06 · #064e7f

Contrast

#73067f as textRatioAAAA largeAAAFix
Aaon white
10.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #cb0be0 as the text (4.66:1)
  • AAA: use #e755f7 as the text (7.04:1)
  • AA: or shift the background to #adadad (4.54:1)
  • AAA: or shift the background to #d6d6d6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73067f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73067f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73067f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73067f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73067f-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md