Color

#730679

#730679
hex#730679
rgbrgb(115, 6, 121)
hslhsl(297, 91%, 25%)
oklchoklch(0.397 0.18 325.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0516

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c7a06

#3a067a · #7a0646

#7a7406 · #067a74

Split-complementary

Open in tool →

#467a06 · #067a3a

#7a3a06 · #0c7a06 · #06467a

Contrast

#730679 as textRatioAAAA largeAAAFix
Aaon white
10.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.03:1failfailfail
  • AA: use #cc0ad6 as the text (4.58:1)
  • AAA: use #ee50f7 as the text (7.13:1)
  • AA: or shift the background to #ababab (4.5:1)
  • AAA: or shift the background to #d6d6d6 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730679 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730679 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730679
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730679 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730679-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md