Color

#7302ca

#7302ca
hex#7302ca
rgbrgb(115, 2, 202)
hslhsl(274, 98%, 40%)
oklchoklch(0.464 0.247 299.9)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0795

Colors that go with #7302ca

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7302ca

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#59ca02

#0f02ca · #ca02bd

#ca7302 · #02ca73

Split-complementary

Open in tool →

#bdca02 · #02ca0f

#ca0f02 · #59ca02 · #02bdca

Contrast

#7302ca as textRatioAAAA largeAAAFix
Aaon white
8.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.59:1failfailfail
  • AA: use #a635fd as the text (4.55:1)
  • AAA: use #c172fe as the text (7.11:1)
  • AA: or shift the background to #c2c2c2 (4.55:1)
  • AAA: or shift the background to #f0f0f0 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7302ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7302ca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7302ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7302ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7302ca-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md