Color

#72cb76

#72cb76
hex#72cb76
rgbrgb(114, 203, 118)
hslhsl(123, 46%, 62%)
oklchoklch(0.766 0.147 144.9)
Closest name: Emerald Rain (#80c872)Relative luminance 0.476

Colors that go with #72cb76

Charcoal, Dark Olive Green and Mustard Yellow lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cb72c6

#9acb72 · #72cba3

#7672cb · #cb7672

Split-complementary

Open in tool →

#a372cb · #cb729a

#729acb · #cb72c6 · #cba372

Contrast

#72cb76 as textRatioAAAA largeAAAFix
Aaon white
2:1failfailfail
  • AA: use #328636 as the text (4.57:1)
  • AAA: use #256528 as the text (7.07:1)
  • AA: or shift the background to #474747 (4.65:1)
  • AAA: or shift the background to #2b2b2b (7.09:1)
Aaon black
10.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72cb76 as the background.

Brands using this color

mcpConnect your agent — build around #72cb76
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72cb76 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72cb76-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md