Color

#72ca72

#72ca72
hex#72ca72
rgbrgb(114, 202, 114)
hslhsl(120, 45%, 62%)
oklchoklch(0.762 0.149 143.9)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4703

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca72ca

#9eca72 · #72ca9e

#7272ca · #ca7272

Split-complementary

Open in tool →

#9e72ca · #ca729e

#729eca · #ca72ca · #ca9e72

Contrast

#72ca72 as textRatioAAAA largeAAAFix
Aaon white
2.02:1failfailfail
  • AA: use #328532 as the text (4.63:1)
  • AAA: use #266426 as the text (7.16:1)
  • AA: or shift the background to #474747 (4.6:1)
  • AAA: or shift the background to #2b2b2b (7.02:1)
Aaon black
10.41:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ca72 as the background.

Brands using this color

mcpConnect your agent — build around #72ca72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ca72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ca72-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md