Color

#72ca68

#72ca68
hex#72ca68
rgbrgb(114, 202, 104)
hslhsl(114, 48%, 60%)
oklchoklch(0.761 0.159 141.8)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4682

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c068ca

#a3ca68 · #68ca8f

#6872ca · #ca6872

Split-complementary

Open in tool →

#8f68ca · #ca68a3

#68a3ca · #c068ca · #ca8f68

Contrast

#72ca68 as textRatioAAAA largeAAAFix
Aaon white
2.03:1failfailfail
  • AA: use #37842e as the text (4.66:1)
  • AAA: use #296222 as the text (7.33:1)
  • AA: or shift the background to #474747 (4.59:1)
  • AAA: or shift the background to #292929 (7.18:1)
Aaon black
10.36:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ca68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ca68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ca68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ca68-a2bea2-8a4edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md