Color

#72bd47

#72bd47
hex#72bd47
rgbrgb(114, 189, 71)
hslhsl(98, 47%, 51%)
oklchoklch(0.725 0.17 135.9)
Closest name: Exit Light (#55bb33)Relative luminance 0.4043

Colors that go with #72bd47

Charcoal, Taupe and Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72bd47

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9247bd

#adbd47 · #47bd57

#4772bd · #bd4772

Split-complementary

Open in tool →

#5747bd · #bd47ad

#47adbd · #9247bd · #bd5747

Contrast

#72bd47 as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #4e832f as the text (4.55:1)
  • AAA: use #3a6123 as the text (7.21:1)
  • AA: or shift the background to #3d3d3d (4.7:1)
  • AAA: or shift the background to #1f1f1f (7.13:1)
Aaon black
9.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bd47 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #72bd47
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bd47 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bd47-a9bea2-644edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md