Color

#72bb77

#72bb77
hex#72bb77
rgbrgb(114, 187, 119)
hslhsl(124, 35%, 59%)
oklchoklch(0.727 0.122 145.7)
Closest name: Bud Green (#79b465)Relative luminance 0.4045

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb72b6

#92bb72 · #72bb9b

#7772bb · #bb7772

Split-complementary

Open in tool →

#9b72bb · #bb7292

#7292bb · #bb72b6 · #bb9b72

Contrast

#72bb77 as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #3f8344 as the text (4.62:1)
  • AAA: use #306434 as the text (7:1)
  • AA: or shift the background to #3d3d3d (4.7:1)
  • AAA: or shift the background to #1f1f1f (7.13:1)
Aaon black
9.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bb77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72bb77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bb77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bb77-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md