Color

#7772bb

#7772bb
hex#7772bb
rgbrgb(119, 114, 187)
hslhsl(244, 35%, 59%)
oklchoklch(0.588 0.11 285.6)
Closest name: Flood (#6677bb)Relative luminance 0.1954

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6bb72

#7292bb · #9b72bb

#bb7772 · #72bb77

Split-complementary

Open in tool →

#bb9b72 · #92bb72

#bb7292 · #b6bb72 · #72bb9b

Contrast

#7772bb as textRatioAAAA largeAAAFix
Aaon white
4.28:1failpassfail
  • AA: use #736eb9 as the text (4.51:1)
  • AAA: use #534ea2 as the text (7.05:1)
  • AA: or shift the background to #0d0d0d (4.54:1)
Aaon black
4.91:1passpassfail
  • AAA: use #9591ca as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7772bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7772bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7772bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7772bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7772bb-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md