Color

#9b72bb

#9b72bb
hex#9b72bb
rgbrgb(155, 114, 187)
hslhsl(274, 35%, 59%)
oklchoklch(0.621 0.115 309.2)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2259

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#92bb72

#7772bb · #bb72b6

#bb9b72 · #72bb9b

Split-complementary

Open in tool →

#b6bb72 · #72bb77

#bb7772 · #92bb72 · #72b6bb

Contrast

#9b72bb as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #8f61b3 as the text (4.64:1)
  • AAA: use #704691 as the text (7.06:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.52:1passpassfail
  • AAA: use #ac8ac7 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9b72bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9b72bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9b72bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9b72bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9b72bb-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md