Color

#72b7df

#72b7df
hex#72b7df
rgbrgb(114, 183, 223)
hslhsl(202, 63%, 66%)
oklchoklch(0.749 0.091 235.2)
Closest name: Electric Eel (#88bbee)Relative luminance 0.4277

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#df9a72

#72dfd0 · #7280df

#df72b7 · #b7df72

Split-complementary

Open in tool →

#df7280 · #dfd072

#d072df · #df9a72 · #80df72

Contrast

#72b7df as textRatioAAAA largeAAAFix
Aaon white
2.2:1failfailfail
  • AA: use #287daf as the text (4.52:1)
  • AAA: use #1d5c81 as the text (7.24:1)
  • AA: or shift the background to #424242 (4.57:1)
  • AAA: or shift the background to #242424 (7.06:1)
Aaon black
9.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b7df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b7df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b7df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b7df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b7df-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md