Color

#72b1fd

#72b1fd
hex#72b1fd
rgbrgb(114, 177, 253)
hslhsl(213, 97%, 72%)
oklchoklch(0.749 0.128 253.9)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.4211

Colors that go with #72b1fd

Charcoal, Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdbf72

#72f6fd · #7972fd

#fd72b1 · #b1fd72

Split-complementary

Open in tool →

#fd7972 · #f6fd72

#fd72f6 · #fdbf72 · #72fd79

Contrast

#72b1fd as textRatioAAAA largeAAAFix
Aaon white
2.23:1failfailfail
  • AA: use #046ff1 as the text (4.62:1)
  • AAA: use #0353b5 as the text (7.22:1)
  • AA: or shift the background to #424242 (4.51:1)
  • AAA: or shift the background to #212121 (7.23:1)
Aaon black
9.42:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b1fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b1fd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b1fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b1fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b1fd-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md