Color

#72afd3

#72afd3
hex#72afd3
rgbrgb(114, 175, 211)
hslhsl(202, 52%, 64%)
oklchoklch(0.726 0.082 235.4)
Closest name: Blue Martini (#52b4d3)Relative luminance 0.3894

Colors that go with #72afd3

Charcoal, Dark Salmon and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d39673

#73d3c6 · #7380d3

#d373b0 · #b0d373

Split-complementary

Open in tool →

#d37380 · #d3c673

#c673d3 · #d39673 · #80d373

Contrast

#72afd3 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #357da7 as the text (4.52:1)
  • AAA: use #275d7c as the text (7.14:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.13:1)
Aaon black
8.79:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72afd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72afd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72afd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72afd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72afd3-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md