Color

#72aedf

#72aedf
hex#72aedf
rgbrgb(114, 174, 223)
hslhsl(207, 63%, 66%)
oklchoklch(0.729 0.095 244.3)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3918

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfa372

#72dfd9 · #7277df

#df72ae · #aedf72

Split-complementary

Open in tool →

#df7277 · #dfd972

#d972df · #dfa372 · #77df72

Contrast

#72aedf as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #2a7abb as the text (4.57:1)
  • AAA: use #205c8d as the text (7.05:1)
  • AA: or shift the background to #3d3d3d (4.57:1)
  • AAA: or shift the background to #1c1c1c (7.17:1)
Aaon black
8.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72aedf as the background.

Brands using this color

Fonts for this mood

#72aedf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72aedf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72aedf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72aedf-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md