Color

#72aebb

#72aebb
hex#72aebb
rgbrgb(114, 174, 187)
hslhsl(191, 35%, 59%)
oklchoklch(0.715 0.065 212.8)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3744

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb7f72

#72bba4 · #7289bb

#bb72ae · #aebb72

Split-complementary

Open in tool →

#bb7289 · #bba472

#a472bb · #bb7f72 · #89bb72

Contrast

#72aebb as textRatioAAAA largeAAAFix
Aaon white
2.47:1failfailfail
  • AA: use #427d8a as the text (4.63:1)
  • AAA: use #325d67 as the text (7.25:1)
  • AA: or shift the background to #3b3b3b (4.53:1)
  • AAA: or shift the background to #1a1a1a (7.03:1)
Aaon black
8.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72aebb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72aebb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72aebb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72aebb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72aebb-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md