Color

#bb72ae

#bb72ae
hex#bb72ae
rgbrgb(187, 114, 174)
hslhsl(311, 35%, 59%)
oklchoklch(0.651 0.12 333.6)
Closest name: Fading Love (#c973a2)Relative luminance 0.2566

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72bb7f

#a472bb · #bb7289

#aebb72 · #72aebb

Split-complementary

Open in tool →

#89bb72 · #72bba4

#bba472 · #72bb7f · #7289bb

Contrast

#bb72ae as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #ae569e as the text (4.54:1)
  • AAA: use #833f76 as the text (7.15:1)
  • AA: or shift the background to #242424 (4.53:1)
Aaon black
6.13:1passpassfail
  • AAA: use #c280b6 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb72ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb72ae reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb72ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb72ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb72ae-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md