Color

#72a7fe

#72a7fe
hex#72a7fe
rgbrgb(114, 167, 254)
hslhsl(217, 99%, 72%)
oklchoklch(0.729 0.139 259.9)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.3837

Colors that go with #72a7fe

Charcoal, Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fec871

#71eefe · #8171fe

#fe71a7 · #a7fe71

Split-complementary

Open in tool →

#fe8171 · #eefe71

#fe71ee · #fec871 · #71fe81

Contrast

#72a7fe as textRatioAAAA largeAAAFix
Aaon white
2.42:1failfailfail
  • AA: use #106bfe as the text (4.61:1)
  • AAA: use #014ecb as the text (7.11:1)
  • AA: or shift the background to #3b3b3b (4.63:1)
  • AAA: or shift the background to #1c1c1c (7.04:1)
Aaon black
8.67:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a7fe as the background.

Brands using this color

Fonts for this mood

#72a7fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a7fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a7fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a7fe-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md