Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#013d9d
#013d9d
hex
#013d9drgb
rgb(1, 61, 157)hsl
hsl(217, 99%, 31%)oklch
oklch(0.395 0.166 260.7)Closest name: Blue Hour (#0034ab)Relative luminance 0.0578
Colors that go with #013d9d
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #013d9d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #013d9d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #013d9d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #013d9d, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #013d9d: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #013d9d: 13 real palettes, including Warbyparker's brand system and General Mills's brand system, as the accent.
Midnight Blue #191970
shipped12 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #013d9d, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #013d9d in 4 real palettes, including Tide's brand system and Soundcloud's brand system, as the accent.
Real palettes that use #013d9d
Tints & shades
Harmonies
Contrast
| #013d9d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.74:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.16:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #013d9d as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#013d9d reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #013d9d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #013d9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/013d9d-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md