Color

#72a1ca

#72a1ca
hex#72a1ca
rgbrgb(114, 161, 202)
hslhsl(208, 45%, 62%)
oklchoklch(0.691 0.079 245.6)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3333

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca9b72

#72cac7 · #7275ca

#ca72a1 · #a1ca72

Split-complementary

Open in tool →

#ca7275 · #cac772

#c772ca · #ca9b72 · #75ca72

Contrast

#72a1ca as textRatioAAAA largeAAAFix
Aaon white
2.74:1failfailfail
  • AA: use #4179aa as the text (4.63:1)
  • AAA: use #315c81 as the text (7.05:1)
  • AA: or shift the background to #333333 (4.61:1)
  • AAA: or shift the background to #0d0d0d (7.1:1)
Aaon black
7.67:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a1ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a1ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a1ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a1ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a1ca-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md