Color

#729fbb

#729fbb
hex#729fbb
rgbrgb(114, 159, 187)
hslhsl(203, 35%, 59%)
oklchoklch(0.68 0.064 236.3)
Closest name: Blank Stare (#8b9cac)Relative luminance 0.3196

Colors that go with #729fbb

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729fbb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb8e72

#72bbb3 · #727abb

#bb729f · #9fbb72

Split-complementary

Open in tool →

#bb727a · #bbb372

#b372bb · #bb8e72 · #7abb72

Contrast

#729fbb as textRatioAAAA largeAAAFix
Aaon white
2.84:1failfailfail
  • AA: use #4b7c9b as the text (4.51:1)
  • AAA: use #375b72 as the text (7.24:1)
  • AA: or shift the background to #303030 (4.65:1)
  • AAA: or shift the background to #080808 (7.05:1)
Aaon black
7.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729fbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#729fbb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #729fbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729fbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729fbb-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md