Color

#729eb6

#729eb6
hex#729eb6
rgbrgb(114, 158, 182)
hslhsl(201, 32%, 58%)
oklchoklch(0.676 0.059 232.6)
Closest name: Blank Stare (#8b9cac)Relative luminance 0.3141

Colors that go with #729eb6

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729eb6

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b68a72

#72b6ac · #727cb6

#b6729e · #9eb672

Split-complementary

Open in tool →

#b6727c · #b6ac72

#ac72b6 · #b68a72 · #7cb672

Contrast

#729eb6 as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #4c7b94 as the text (4.6:1)
  • AAA: use #395c6f as the text (7.16:1)
  • AA: or shift the background to #303030 (4.58:1)
  • AAA: or shift the background to #050505 (7.07:1)
Aaon black
7.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729eb6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729eb6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729eb6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729eb6-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md