Color

#729da1

#729da1
hex#729da1
rgbrgb(114, 157, 161)
hslhsl(185, 20%, 54%)
oklchoklch(0.666 0.047 203.3)
Closest name: cadetblue (#5f9ea0)Relative luminance 0.3026

Colors that go with #729da1

Charcoal, Terracotta and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729da1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a17672

#72a18e · #7286a1

#a1729d · #9da172

Split-complementary

Open in tool →

#a17286 · #a18e72

#8e72a1 · #a17672 · #86a172

Contrast

#729da1 as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #567d81 as the text (4.52:1)
  • AAA: use #3f5c5f as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.56:1)
  • AAA: or shift the background to #000000 (7.05:1)
Aaon black
7.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729da1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729da1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729da1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729da1-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md