Color

#729bac

#729bac
hex#729bac
rgbrgb(114, 155, 172)
hslhsl(198, 26%, 56%)
oklchoklch(0.666 0.051 225.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.3

Colors that go with #729bac

Charcoal, Peru and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729bac

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac8372

#72aca0 · #727dac

#ac729a · #9aac72

Split-complementary

Open in tool →

#ac727d · #aca072

#a072ac · #ac8372 · #7dac72

Contrast

#729bac as textRatioAAAA largeAAAFix
Aaon white
3:1failpassfail
  • AA: use #537c8d as the text (4.53:1)
  • AAA: use #3e5d6a as the text (7.05:1)
  • AA: or shift the background to #2e2e2e (4.53:1)
Aaon black
7:1passpassfail
  • AAA: use #759dae as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729bac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729bac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729bac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729bac-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md