Color

#7291cf

#7291cf
hex#7291cf
rgbrgb(114, 145, 207)
hslhsl(220, 49%, 63%)
oklchoklch(0.659 0.099 263.5)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2833

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfb072

#72bfcf · #8272cf

#cf7291 · #91cf72

Split-complementary

Open in tool →

#cf8272 · #bfcf72

#cf72bf · #cfb072 · #72cf82

Contrast

#7291cf as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #4c74c2 as the text (4.58:1)
  • AAA: use #35579c as the text (7.01:1)
  • AA: or shift the background to #292929 (4.62:1)
Aaon black
6.67:1passpassfail
  • AAA: use #7a97d1 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7291cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7291cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7291cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7291cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7291cf-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md