Color

#728fac

#728fac
hex#728fac
rgbrgb(114, 143, 172)
hslhsl(210, 26%, 56%)
oklchoklch(0.639 0.055 248.7)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.262

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac8f72

#72acac · #7272ac

#ac728f · #8fac72

Split-complementary

Open in tool →

#ac7272 · #acac72

#ac72ac · #ac8f72 · #72ac72

Contrast

#728fac as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #597897 as the text (4.61:1)
  • AAA: use #425970 as the text (7.25:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #7e99b4 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728fac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #728fac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728fac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728fac-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md