Color

#728dca

#728dca
hex#728dca
rgbrgb(114, 141, 202)
hslhsl(222, 45%, 62%)
oklchoklch(0.648 0.097 265.5)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2689

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cab072

#72b8ca · #8472ca

#ca728d · #8dca72

Split-complementary

Open in tool →

#ca8472 · #b8ca72

#ca72b8 · #cab072 · #72ca84

Contrast

#728dca as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #5172bd as the text (4.68:1)
  • AAA: use #3a5698 as the text (7.08:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #7e96ce as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728dca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728dca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728dca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728dca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728dca-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md