Color

#728bca

#728bca
hex#728bca
rgbrgb(114, 139, 202)
hslhsl(223, 45%, 62%)
oklchoklch(0.643 0.099 267.1)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2631

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cab172

#72b7ca · #8572ca

#ca728b · #8bca72

Split-complementary

Open in tool →

#ca8572 · #b7ca72

#ca72b7 · #cab172 · #72ca85

Contrast

#728bca as textRatioAAAA largeAAAFix
Aaon white
3.35:1failpassfail
  • AA: use #5573be as the text (4.58:1)
  • AAA: use #3b569b as the text (7.02:1)
  • AA: or shift the background to #262626 (4.51:1)
Aaon black
6.26:1passpassfail
  • AAA: use #7e94ce as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728bca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728bca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728bca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728bca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728bca-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md