Color

#728ad5

#728ad5
hex#728ad5
rgbrgb(114, 138, 213)
hslhsl(225, 54%, 64%)
oklchoklch(0.647 0.116 269.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2656

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5bc72

#72bcd5 · #8a72d5

#d5728a · #8ad572

Split-complementary

Open in tool →

#d58a72 · #bcd572

#d572bc · #d5bc72 · #72d58a

Contrast

#728ad5 as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #5271cb as the text (4.58:1)
  • AAA: use #3452ad as the text (7.1:1)
  • AA: or shift the background to #262626 (4.55:1)
Aaon black
6.31:1passpassfail
  • AAA: use #7d94d8 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #728ad5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#728ad5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #728ad5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #728ad5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/728ad5-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md