Color

#7281ac

#7281ac
hex#7281ac
rgbrgb(114, 129, 172)
hslhsl(224, 26%, 56%)
oklchoklch(0.608 0.068 269.4)
Closest name: Bay View (#6a819e)Relative luminance 0.2226

Colors that go with #7281ac

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac9c72

#729eac · #7f72ac

#ac7281 · #81ac72

Split-complementary

Open in tool →

#ac7f72 · #9eac72

#ac729e · #ac9c72 · #72ac7f

Contrast

#7281ac as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #6273a3 as the text (4.67:1)
  • AAA: use #4a577d as the text (7.12:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail
  • AAA: use #8895b9 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7281ac as the background.

Brands using this color

mcpConnect your agent — build around #7281ac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7281ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7281ac-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md