Color

#7276bb

#7276bb
hex#7276bb
rgbrgb(114, 118, 187)
hslhsl(237, 35%, 59%)
oklchoklch(0.592 0.105 280.1)
Closest name: Flood (#6677bb)Relative luminance 0.2012

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbb772

#729abb · #9372bb

#bb7276 · #76bb72

Split-complementary

Open in tool →

#bb9372 · #9abb72

#bb729a · #bbb772 · #72bb93

Contrast

#7276bb as textRatioAAAA largeAAAFix
Aaon white
4.18:1failpassfail
  • AA: use #6b6fb8 as the text (4.57:1)
  • AAA: use #4c509e as the text (7.12:1)
  • AA: or shift the background to #0f0f0f (4.59:1)
Aaon black
5.02:1passpassfail
  • AAA: use #9194ca as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7276bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7276bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7276bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7276bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7276bb-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md