Dusk Gradient
Open in tool →Orange and peach on indigo-black with a violet — the last five minutes of a sunset, as a dark mode.
Color
#723d8a
#723d8a
hex
#723d8argb
rgb(114, 61, 138)hsl
hsl(281, 39%, 39%)oklch
oklch(0.459 0.131 314.2)Closest name: Lords of the Night (#664488)Relative luminance 0.0875
Colors that go with #723d8a
Crimson, Denim and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
shippedCrimson is paired with #723d8a in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #723d8a: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Sea Green #2e8b57
complementarySea Green sits directly opposite #723d8a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #723d8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #723d8a: softer than #000 and cool enough to feel like part of the same palette.
Midnight Blue #191970
shipped3 real palettes, including Kraken's brand system and Lufthansa's brand system put Midnight Blue beside #723d8a, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #723d8a in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Tomato #ff6347
shipped3 real palettes, including Golden Hour and GitLab's brand system put Tomato beside #723d8a, as the supporting colour.
Real palettes that use #723d8a
Tints & shades
Harmonies
Contrast
| #723d8a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.75:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723d8a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#723d8a reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #723d8a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #723d8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/723d8a-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md