Color
#72317c
#72317crgb(114, 49, 124)hsl(292, 43%, 34%)oklch(0.434 0.136 322.1)Colors that go with #72317c
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementarySea Green sits directly opposite #72317c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #72317c: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #72317c: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #72317c in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Teal #008080
split-complementTeal is a split-complement of #72317c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #72317c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #72317c in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour.
Sandy Brown #f4a460
shippedSandy Brown is paired with #72317c in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour.
Real palettes that use #72317c
Tints & shades
Harmonies
Contrast
| #72317c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.59:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.45:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72317c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#72317c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72317c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72317c-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md