Color

#722018

#722018
hex#722018
rgbrgb(114, 32, 24)
hslhsl(5, 65%, 27%)
oklchoklch(0.374 0.117 29.3)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0468

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#186a72

#72183d · #724c18

#187220 · #201872

Split-complementary

Open in tool →

#18724c · #183d72

#3d7218 · #186a72 · #4c1872

Contrast

#722018 as textRatioAAAA largeAAAFix
Aaon white
10.85:1passpasspassPasses AAA — no fix needed.
Aaon black
1.94:1failfailfail
  • AA: use #d33e31 as the text (4.5:1)
  • AAA: use #e17970 as the text (7.17:1)
  • AA: or shift the background to #a8a8a8 (4.56:1)
  • AAA: or shift the background to #d1d1d1 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #722018 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#722018 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #722018
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #722018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/722018-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md