Color

#72176b

#72176b
hex#72176b
rgbrgb(114, 23, 107)
hslhsl(305, 66%, 27%)
oklchoklch(0.395 0.156 331.6)
Closest name: purple (#800080)Relative luminance 0.0525

Colors that go with #72176b

Sea Green, Teal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17721f

#4c1772 · #72173d

#6b7217 · #176b72

Split-complementary

Open in tool →

#3d7217 · #17724c

#724c17 · #17721f · #173d72

Contrast

#72176b as textRatioAAAA largeAAAFix
Aaon white
10.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #cb2abe as the text (4.61:1)
  • AAA: use #e067d6 as the text (7.08:1)
  • AA: or shift the background to #adadad (4.56:1)
  • AAA: or shift the background to #d6d6d6 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72176b as the background.

Brands using this color

Fonts for this mood

#72176b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72176b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72176b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72176b-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md