Color

#72147b

#72147b
hex#72147b
rgbrgb(114, 20, 123)
hslhsl(295, 72%, 28%)
oklchoklch(0.403 0.172 324.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0551

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7b14

#3f147b · #7b1450

#7b7214 · #147b72

Split-complementary

Open in tool →

#507b14 · #147b3f

#7b3f14 · #1d7b14 · #14507b

Contrast

#72147b as textRatioAAAA largeAAAFix
Aaon white
9.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #c422d3 as the text (4.52:1)
  • AAA: use #db65e6 as the text (7.02:1)
  • AA: or shift the background to #b0b0b0 (4.61:1)
  • AAA: or shift the background to #d9d9d9 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72147b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72147b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72147b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72147b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72147b-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md