Color

#720fa3

#720fa3
hex#720fa3
rgbrgb(114, 15, 163)
hslhsl(280, 83%, 35%)
oklchoklch(0.431 0.209 309.6)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0656

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#41a30f

#280fa3 · #a30f8b

#a3720f · #0fa372

Split-complementary

Open in tool →

#8ba30f · #0fa328

#a3280f · #41a30f · #0f8ba3

Contrast

#720fa3 as textRatioAAAA largeAAAFix
Aaon white
9.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #b036ec as the text (4.58:1)
  • AAA: use #c873f2 as the text (7.19:1)
  • AA: or shift the background to #b8b8b8 (4.58:1)
  • AAA: or shift the background to #e3e3e3 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720fa3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720fa3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720fa3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720fa3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720fa3-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md