Color

#720ebe

#720ebe
hex#720ebe
rgbrgb(114, 14, 190)
hslhsl(274, 86%, 40%)
oklchoklch(0.455 0.232 302)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0761

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5abe0e

#1a0ebe · #be0eb2

#be720e · #0ebe72

Split-complementary

Open in tool →

#b2be0e · #0ebe1a

#be1a0e · #5abe0e · #0eb2be

Contrast

#720ebe as textRatioAAAA largeAAAFix
Aaon white
8.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #a541f1 as the text (4.63:1)
  • AAA: use #be75f5 as the text (7.05:1)
  • AA: or shift the background to #bfbfbf (4.53:1)
  • AAA: or shift the background to #ededed (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720ebe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720ebe reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720ebe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720ebe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720ebe-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md