Color

#720d70

#720d70
hex#720d70
rgbrgb(114, 13, 112)
hslhsl(301, 80%, 25%)
oklchoklch(0.392 0.169 329.2)
Closest name: purple (#800080)Relative luminance 0.0504

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d730e

#410d73 · #730d3e

#71730d · #0d7173

Split-complementary

Open in tool →

#3e730d · #0d7341

#73410d · #0d730e · #0d3e73

Contrast

#720d70 as textRatioAAAA largeAAAFix
Aaon white
10.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #cf17cb as the text (4.64:1)
  • AAA: use #ec55ea as the text (7.05:1)
  • AA: or shift the background to #ababab (4.56:1)
  • AAA: or shift the background to #d4d4d4 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720d70 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720d70 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720d70
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720d70 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720d70-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md