Color

#720cbb

#720cbb
hex#720cbb
rgbrgb(114, 12, 187)
hslhsl(275, 88%, 39%)
oklchoklch(0.452 0.23 302.9)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0743

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#55bb0c

#1b0cbb · #bb0cac

#bb720c · #0cbb72

Split-complementary

Open in tool →

#acbb0c · #0cbb1b

#bb1b0c · #55bb0c · #0cacbb

Contrast

#720cbb as textRatioAAAA largeAAAFix
Aaon white
8.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.49:1failfailfail
  • AA: use #a63af2 as the text (4.51:1)
  • AAA: use #c074f6 as the text (7.07:1)
  • AA: or shift the background to #bfbfbf (4.59:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720cbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720cbb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720cbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720cbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720cbb-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md