Color

#720b79

#720b79
hex#720b79
rgbrgb(114, 11, 121)
hslhsl(296, 83%, 26%)
oklchoklch(0.397 0.177 325.1)
Closest name: Ultraberry (#770088)Relative luminance 0.052

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13790b

#3b0b79 · #790b4a

#79720b · #0b7972

Split-complementary

Open in tool →

#4a790b · #0b793b

#793b0b · #13790b · #0b4a79

Contrast

#720b79 as textRatioAAAA largeAAAFix
Aaon white
10.3:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #ca14d7 as the text (4.59:1)
  • AAA: use #e65cf0 as the text (7.15:1)
  • AA: or shift the background to #adadad (4.59:1)
  • AAA: or shift the background to #d6d6d6 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720b79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720b79 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720b79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720b79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720b79-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md