Color

#720b74

#720b74
hex#720b74
rgbrgb(114, 11, 116)
hslhsl(299, 83%, 25%)
oklchoklch(0.394 0.173 327.3)
Closest name: purple (#800080)Relative luminance 0.0508

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d750b

#3e0b75 · #750b42

#75730b · #0b7573

Split-complementary

Open in tool →

#42750b · #0b753e

#753e0b · #0d750b · #0b4275

Contrast

#720b74 as textRatioAAAA largeAAAFix
Aaon white
10.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #cf14d2 as the text (4.68:1)
  • AAA: use #ec52ef as the text (7.02:1)
  • AA: or shift the background to #ababab (4.54:1)
  • AAA: or shift the background to #d4d4d4 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720b74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720b74 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720b74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720b74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720b74-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md