Color

#720a80

#720a80
hex#720a80
rgbrgb(114, 10, 128)
hslhsl(293, 86%, 27%)
oklchoklch(0.402 0.183 322.2)
Closest name: Ultraberry (#770088)Relative luminance 0.0535

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17800a

#370a80 · #800a53

#80720a · #0a8072

Split-complementary

Open in tool →

#53800a · #0a8037

#80370a · #17800a · #0a5380

Contrast

#720a80 as textRatioAAAA largeAAAFix
Aaon white
10.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.07:1failfailfail
  • AA: use #c711df as the text (4.57:1)
  • AAA: use #e15ef3 as the text (7.1:1)
  • AA: or shift the background to #adadad (4.52:1)
  • AAA: or shift the background to #d9d9d9 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720a80 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720a80 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720a80
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720a80 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720a80-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md