Color

#72077e

#72077e
hex#72077e
rgbrgb(114, 7, 126)
hslhsl(294, 89%, 26%)
oklchoklch(0.399 0.183 323.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0524

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#137d07

#36077d · #7d074e

#7d7207 · #077d72

Split-complementary

Open in tool →

#4e7d07 · #077d36

#7d3607 · #137d07 · #074e7d

Contrast

#72077e as textRatioAAAA largeAAAFix
Aaon white
10.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #c90dde as the text (4.6:1)
  • AAA: use #e65bf5 as the text (7.18:1)
  • AA: or shift the background to #adadad (4.57:1)
  • AAA: or shift the background to #d6d6d6 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72077e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72077e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72077e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72077e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72077e-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md