Color

#720674

#720674
hex#720674
rgbrgb(114, 6, 116)
hslhsl(299, 90%, 24%)
oklchoklch(0.391 0.176 327.4)
Closest name: Ultraberry (#770088)Relative luminance 0.0497

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#087406

#3b0674 · #74063f

#747206 · #067472

Split-complementary

Open in tool →

#3f7406 · #06743b

#743b06 · #087406 · #063f74

Contrast

#720674 as textRatioAAAA largeAAAFix
Aaon white
10.53:1passpasspassPasses AAA — no fix needed.
Aaon black
1.99:1failfailfail
  • AA: use #cd0bd0 as the text (4.55:1)
  • AAA: use #f34cf6 as the text (7.18:1)
  • AA: or shift the background to #ababab (4.59:1)
  • AAA: or shift the background to #d4d4d4 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720674 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720674 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720674
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720674 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720674-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md