Color

#720470

#720470
hex#720470
rgbrgb(114, 4, 112)
hslhsl(301, 93%, 23%)
oklchoklch(0.388 0.174 329.2)
Closest name: purple (#800080)Relative luminance 0.0483

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047106

#3c0471 · #710439

#6f7104 · #046f71

Split-complementary

Open in tool →

#397104 · #04713c

#713c04 · #047106 · #043971

Contrast

#720470 as textRatioAAAA largeAAAFix
Aaon white
10.68:1passpasspassPasses AAA — no fix needed.
Aaon black
1.97:1failfailfail
  • AA: use #cf07cb as the text (4.55:1)
  • AAA: use #f83ff5 as the text (7.02:1)
  • AA: or shift the background to #ababab (4.65:1)
  • AAA: or shift the background to #d4d4d4 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720470 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720470 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720470
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720470 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720470-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md