Color

#72041b

#72041b
hex#72041b
rgbrgb(114, 4, 27)
hslhsl(347, 93%, 23%)
oklchoklch(0.352 0.138 19.6)
Closest name: Barolo (#71000e)Relative luminance 0.0374

Colors that go with #72041b

Teal, Denim and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72041b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04715a

#710452 · #712304

#1c7104 · #041c71

Split-complementary

Open in tool →

#047123 · #045271

#527104 · #04715a · #230471

Contrast

#72041b as textRatioAAAA largeAAAFix
Aaon white
12.01:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ec093a as the text (4.67:1)
  • AAA: use #f96282 as the text (7.1:1)
  • AA: or shift the background to #a1a1a1 (4.65:1)
  • AAA: or shift the background to #c7c7c7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72041b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72041b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72041b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72041b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72041b-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md