Color

#72036f

#72036f
hex#72036f
rgbrgb(114, 3, 111)
hslhsl(302, 95%, 23%)
oklchoklch(0.387 0.174 329.7)
Closest name: purple (#800080)Relative luminance 0.0479

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037207

#3e0372 · #720337

#6f7203 · #036f72

Split-complementary

Open in tool →

#377203 · #03723e

#723e03 · #037207 · #033772

Contrast

#72036f as textRatioAAAA largeAAAFix
Aaon white
10.72:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #d105ca as the text (4.59:1)
  • AAA: use #fa3df4 as the text (7.04:1)
  • AA: or shift the background to #a8a8a8 (4.51:1)
  • AAA: or shift the background to #d1d1d1 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72036f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72036f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72036f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72036f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72036f-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md